Did you know that 63% of retail consumers start their product search on Amazon? Back to Top . One of … Wanting to sell on Amazon? To what extent do you think US Amazon keywords map across to Amazon UK, in terms of searcher per month and competitiveness? Amazon Keyword Search tool helps you understand the best keywords to use in your listing by giving adequate data for making this decision. Amazon Subscription Boxes Top subscription boxes – right to your door: PillPack Pharmacy Simplified: Amazon Renewed Like-new products you can trust: Amazon Second Chance Pass it on, trade it in, give it a … Your product listing pages are your opportunity to include variations of your main keywords and write compelling descriptions that help you drive conversions. Stacey Thompson, Amazon Private Label Seller Scope is next on our list of Amazon keyword tools. Whether you are an Amazon affiliate or Amazon FBA seller , Keyword … The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). Browse the topics below to learn more. Other keyword variants that we clearly see here are iPhone models (XS, XR, etc.). Keywords on Amazon are indexed based on the sales made by the listing for the keyword. Take a look and see if it can help you! So, there's a distinct need to get your keyword research right. It looks like the Nintendo Switch is just as popular elsewhere as in the United States. You'll now see a list of relevant keywords that you can optimize your product listing around. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). Review and refine strategy. Enjoys monitoring SERP volatility. The rankings started coming back overnight, and I am back to page 1 or 2 for pretty much all of my top keywords. The goal is to understand what customers are typing into the search box, then using these insights to make your own listings as relevant as possible. Keyword Tool uses Amazon autocomplete (or search suggestion feature) to generate a large number of relevant keywords that can be used for Amazon listing keyword optimization or any other purpose. When you choose keywords for your listing, you may think it’s a good … He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA — Product Display Ads, and more. In your Amazon Seller Central account, you're able to fill out search terms for each product. There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list. Find the top 100 most popular items in Amazon Best Sellers. The Nintendo Switch tops the list with 1.26M monthly searches, followed by the PS4 with ~454,000. Read this post to finally understand what an API really is. In this post, I’m going to share the following new pieces of data with you: But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. You can create a custom Brand Storefront with images, text, product links and even video to protect your brand and increase sales. Top 100 Amazon searches (Worldwide): the same data but with searches from outside of the United States (and with global search volumes). How to enter keywords in listing? On Amazon, that’s the A9 algorithm, and this is what ranks products on the retailer results pages. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. Along with factors like sales history and Amazon Best Sellers Rank, relevant keywords can boost your placement in search results on Amazon.com. : A Complete Beginners Guide to Optimization, Amazon Storefronts — Protect Your Brand and Increase Sales. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. Search. This calculator will convert the ABSR of a book or kindle into estimated sales that day. Amazon has extremely strict standards for their Kindle Direct Publishing platform, they are much more strict than they are to traditional publishers with direct accounts, so it can be really hard for a person to tell which keywords or concepts are banned. Then click on the top three books that show up for that search. For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#52), you’ll notice that the search volume is ~575,000. How to index keywords on Amazon? But if you’re already selling on the platform, take the time to check in on your performance and visibility for key search terms and spend some time further optimizing your listings based on the keywords your customers are using. Keep going until you run out of ways to trigger fresh keyword suggestions. They're not visible to consumers, hence why they're often called hidden keywords, but are an important ranking factor. Assess the relevancy of any keyword. Top searched keywords to increase Amazon search ranks and product visibility. Learn more about Amazon SEO. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. The number of times this article was shared on Twitter. Or at least lacking the strength for optimal performance. That can be a good indication of how many sales the ebook is making. Be sure to carefully consider the product you'll be optimizing and make sure you're focusing on the relevancy of keywords. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using closely related keywords. With this in mind, it makes sense to use the same tool(s) that you'd use when doing keyword research for your website to find the terms to optimize your Amazon listing. But as with all tools – you must know how to use them correctly and effectively. Amazon Keywords Explained. You can also head to sites other than Amazon to do extra keyword research and get ideas for covers. But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. “We consider this the best approach. Getting started doesn‘t have to be complicated. Nintendo Switch is the most searched product keyword, with approximately one million monthly searches. In the example above, we can clearly see the product primarily targets 'wireless charger' but then includes variants for the different phone and device models. Eg: toys, cars. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces Looks like a lot of people want to buy the note sleeve! Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. Discover the best in Best Sellers. Gaming mice and chairs are popular too, with ~822,000 combined monthly searches. Fancy learning more about the searches people are making on Amazon? Put it this way: you need to be filling out these fields, and there's a 250-character limit (spread across five lines of 50 characters). ☆Top 10 Amazon Keywords. As a general rule, the more websites link to you, the higher you rank in Google. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000 searches for “kindle.”. Either way, one thing is for sure: Amazon is genuinely an everything store. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword … Branded content is content that speaks the values and the vision of your company. Head to the tool and enter a keyword, and hit 'search.'. And that’s it! That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. Then, analyze the listings to try and find further ideas. Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. Want to learn more about Amazon’s A9 algorithm? This strategy utilizes automatic and manual Sponsored product campaigns. If you’re an ecommerce marketer, Amazon should be seen as a big deal and a key part of your growth strategy in 2021. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level. Don't leave these fields blank and use spaces rather than colons or semicolons to separate keywords. We can see here that the first two listings are clearly marked as being sponsored. Amazon is still an untapped opportunity for many ecommerce businesses, despite its continued growth over the last few years. Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns. The Top 10 keywords are highlighted with a star ☆.. Product reviews also feature prominently as a ranking factor. “Keyword stuffing” is the practice of loading keywords into a web page in an attempt to manipulate the search engine and gain a higher rank for more searches. That would be like shooting in the dark. What is their Amazon Best Seller Rank? The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). These are sometimes referred to as 'hidden keywords' or 'Amazon backend keywords. Optimize product listings for top keywords, monitor product listing rankings, track keyword rank over time and track how content updates affect keyword rankings. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Given that we're looking to discover the keywords helping products to rank organically, it makes sense to skip straight to these listings. In this case, we're already able to expand the initial seed list with keywords that specify the length (i.e., iPhone charger 10 ft) and type (i.e., iPhone charger block). Given that sales and conversions are a key ranking factor for the A9 algorithm, it's important not to lose sight of the end goal: to encourage an 'add to cart.'. While no one is recommending that you focus all of your efforts here, a true multi-channel strategy is a smart one that will undoubtedly put you ahead of most of your competitors who are still trading primarily via their own website. Just because a consumer starts their search on Amazon rather than Google, it doesn't mean the searches they run are wildly different. This channel allows many businesses to get their foot in the door and attract attention and deliver solid ROI. RedBubble. It can help you understand the priority of different keywords and figure out which are primary keywords and long-tail variations that you need to include in your descriptions but don't need to worry about including as prominently. So the second use of keywords is to get your book shown in front of those … Sonar. To do this, you’ll want to combine insights from Amazon itself (think of this as competitor research), Google SERPs, and the Semrush Keyword Magic Tool. Amazon also uses your keywords, duh, to return search results. The process involves choosing a focus keyword or long tail keywords to attract your target customers and also to boost up your ranking on Amazon.. We can break Amazon keywords down into three areas of implementation: This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using the exact keyword. “We consider this the best approach. Phew!! While we all know that this doesn't work for Google, you need to understand that optimizing product titles on Amazon involves getting as many keyword variants into your title as possible, given that this is the most important area to have them included. Just look out for those marked with a sponsored label. For example, if the charger you're selling isn't a car charger, it wouldn't make sense to note this down. Here's how to use Amazon's search bar to find keyword suggestions... Head to Amazon.com (or your local equivalent) and enter one of the keywords from your seed list. With Keyword Scout, you can instantly generate thousands of high-converting, top ranking keywords to get your product noticed on Amazon. In this guide, we’re going to talk you through the different ways to do Amazon keyword research and understand how to use keywords on the platform. If you’re an Amazon seller who’s just getting started and don’t have a ton of money to invest … Keywords are key to ranking your products. Furthermore, “switch” is at #14 with ~1.23M monthly searches. Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. That’s excluding searches for iPhone accessories too, of which there are many. Keywords are key to ranking your products. Editor, SEO strategist, and writer. Viral Launch offers a suite of Amazon tools. The Top 10 keywords are highlighted with a star ☆.. The main aim was to show you how to find competitors keywords on amazon but on top of this we still want to share as much useful information as possible. You can find me reading Tolkien in the far north of Norway. While Amazon's search bar and product listings can help you find the bulk of keywords that your potential customers are using, you can turn to Google and Semrush to help you find more. Scope. At least not when it comes to product searches. Q2. Amazon also uses your keywords, duh, to return search results. It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia. It’s no longer just about books. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following. Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. If you’re selling online and you’re not paying attention to the channel, there’s a good chance that your competitors are. By using them correctly, you can draw potential readers to your topic and, ultimately, sell more books. That said, you should be using your product keywords in both the 'about this item' section and the product description as this content is indexed and uses them when ranking products on search results and category pages. Specifically, we’ll be looking at: Before we dive deep into how to do Amazon keyword research, we'll help you better understand the algorithm that you’re optimizing for. Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. What can the SellerApp Amazon Keyword Tool do for you? Be sure to pay attention to frequently used keywords across different listings. Viral Launch. Here are the top iPhone searches (and their respective volumes): Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US. Amazon Keyword Ranking Tracker SEO Assess & monitor daily organic search performance of any product on Amazon. Let’s see how many people search for “bellroy” each month in the US. Start working through every possible variation of your keyword plus each letter of the alphabet to discover new keyword ideas. Just remember that the more (relevant) keyword variations that you're able to optimize for, the less chance you have of missing opportunities. You can find these by clicking the 'inventory' tab in your Seller Central account and hitting the 'edit' button to the side of active products. By combining the insights from different sources, you’re able to cover all bases and get a detailed picture of how people are searching for your products, and optimizing your listings accordingly. Now let’s see the most popular Amazon searches in the US compared to the rest of the World. Take Keywords Explorer for a spin with a 7‑day trial for $7. What you see here is the exact way Amazon users are searching, so be sure to prioritize this method. Keyword Research off Amazon. Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic. In this case, we'll enter 'iPhone charger.'. Amazon also seems to be a popular place to purchase games consoles and games. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). We can break Amazon keywords down into three areas of implementation: In seconds, you can gain an insight into how Amazon users are searching. Amazon Keyword Tool Step 3: Set up Manual Campaigns. Sort through relevant terms and use any that you hadn't already found for your Amazon listing. But what else is popular on Amazon besides gadgets and games? Enter a broad description of your product into Ahrefs' Amazon Keyword Tool and check one of the five keyword ideas reports to see the most popular related search terms. Just be sure to select 'exact URL' to make sure you're only returning keyword rankings for this page. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. It makes sense to start your keyword research directly on Amazon. RedBubble is an international POD (Print On Demand) outlet and one of the most successful outside Amazon, and is a great place to hunt out cover design ideas and sub-niches. Don’t use subjective keywords. Learn how to create an Amazon Storefront with Brand Registry 2.0. Amazon Backend Keywords - Keyword Search Terms; In each of these areas - it is important to include relevant keywords, however the most searched Amazon keywords (most popular keywords) should be used in the Product Title first, then the Product Key Features second, then the Product Description third, and then finally the Keyword Search Terms. It worked! This leads me to a two-fold question: 1. It is not a pen with your logo scrawled on it. What is their Amazon Best Seller Rank? Google has evolved beyond keywords to topics, but there’s still a huge emphasis on Amazon keywords. Take a look at the product titles to discover keywords being used by the listings showing first, adding to your list of keywords. If it is an Art Deco piece of jewellery or a ‘steampunk’ piece of art, this is what you can state here. So, I think it’s fair to say that people are lovin’ the Switch! We’ll also dive into the most popular categories, as well as top keyword searches on a global basis. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . You'll want to place your main keywords at the start of your product title while including all of the main variants that people are searching for. While not primarily an Amazon keyword search tool, Jungle Scout does allow for Amazon product keyword searches and filtering by keywords that can help you identify profitable products that are flying off the shelves. Discover the best in Best Sellers. While it's common for shoppers to skim product titles (especially when they're often making click decisions based on the image or price), you'll want to focus more on conversion-led descriptions here. While the search volumes relate to Google, not Amazon, these can help give at least some level of insight around the popularity of the search query. Each letter that you enter will return new suggestions of long-tail keywords with words starting with that letter added as after the initial keyword. To give a working example, let's assume you're about to start selling iPhone chargers on Amazon. Then click on the top three books that show up for that search. Many user behaviors are the same across different search engines. ... You can also compose your custom keyword within the tool with a list of others top keywords compiled by our AI semantic analysis. My keywords for the US market I have nailed down, thanks to Rocket. I know how to find the best keywords to optimize your Amazon listing. To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Open up Excel, Google Sheets, or any text editor and note down the main keywords you'd expect someone to type when searching for the product you're carrying out keyword research for. This means that better-selling products (both in terms of volume and conversion rate) will typically outrank products with fewer sales or low conversion rates. Set your clock: we have got 30 minutes and 6 hidden points to discover. When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. While this does mean that products that have already landed lots of sales end up getting a lot more, you need to make sure you’re considering the way you optimize for conversions as well as clicks when putting together your listings. ', According to Seller Lift, they "provide Amazon with additional information about a listing, and are used by the platform as another factor as to which search result said listing will rank….or not.". Here, we can see keyword variations based on the initial keyword that was entered. ☆Top 10 Amazon Keywords. Q3. Perhaps Amazon hasn’t yet made the push into this market outside the US? PPC Bid (Broad). Best Amazon Keyword Research Tools 1. 3 – Create a keyword list Now that you know how to use keywords on Amazon, it’s time to learn the different approaches to finding them. With the SellerApp advertising feature, you can harvest the top-performing keywords and search terms in your campaigns. That’s a lot of people with great taste in wallets! Head to Google and run a search for your main keyword(s).