The idea here is to understand how your Facebook ad is performing and then slowly enhance each ad for even better performance. One quick look at the stats, and you’ll understand the true power of Facebook ads, and how they can help your business make money. Boost Posts That Drive Engagement Like Shares We at LYFE Marketing put these Facebook ads best practices to good use everyday. In fact, according to HubSpot, those successful Facebook ads have almost the same elements. Take a look at these examples below. You can try…. Today, we look at how to create Facebook offers, why marketers should want to, and a variety of Facebook offer ads examples. Slideshow ads. Facebook ads are popularly known for being visual. However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it. They created a custom audience made up of recent blog visitors, They only targeted blog visitors who were using iOs devices such as iPhone and iPad, They promoted only the successful episodes of their podcast, But, do keep in mind that when done right, FB video ads can and do surpass image ads. People who claim mobile offer ads receive a discount code, are sent to a website to shop, and can use the offer code at checkout: True to its name, these ads can only be used in a physical store. Candid offers 25% off their starter kit: And Yumi offers six jars of their baby superfood for free with purchase: Photos or videos of people using a product or service often perform better than photos of a product or service by itself: (Note: Your Page’s profile picture will show next to your offer in most places, so it’s best not to use the same photo for both.). Facebook best practices for choosing best category suggests that you pick only the most relevant and precise category. But keep in mind that big numbers won’t take you far if your ROI is poor. Some suggestions for how to make Facebook offer ads work include: There’s no minimum discount or value required, but more substantial discounts generally perform better. People are more likely to watch until the end if your video ad is 15 seconds or less. Set Up a Facebook Marketing Funnel. When logged into an admin account, click “Offers.” This will take you through the set-up process. Targeting the right users is one of those Facebook ads best practices that is often taken for granted. The latest ones are on Mar 26, 2021 9 new Facebook Offer Ads Best Practices results have been found in the last 90 days, which means that every 11, a new Facebook Offer Ads Best … In the earlier days when radio and TV were big, advertising involved a lot of guesswork. If your ads aren’t generating the right kind of engagement, you may have to change the visual or if it’s a video ad, try a different video. I’m sure you can … They don’t think much on whether the visual goes with ad copy or not. While you can boost any post you want on your Facebook page, there are some best practices and recommendations that you can follow as well. Swish used Facebook video and offer ads to promote a 50% discount redeemable at any 7-Eleven store in the Philippines. or achieve higher sales, you have to direct your users to a clear call-to-action. Your email address will not be published. Announcement of a new offer or a … When you create a campaign with the Facebook Ads Manager, the first thing it asks... 2. Facebook advertising is growing, and it is here to stay. People who claim in-store offer ads receive a barcode or QR code that is pulled from a mobile device at checkout: Users also get an email with the offer details, in case they prefer to print it out. is not as easy as it sounds. Even well-designed Facebook ads can fall flat without a proper CTA. Keep the language natural and direct, and avoid any unnecessary steps for customers. ... Keep these best practices in mind when you’re creating your Facebook offer ads and you’ll be able to create offer ads that not only entice customers, but work together with your existing campaigns to move people closer to making a … Here are some useful tips to effectively leverage Facebook video based ads…. Facebook offer ads complement any digital marketers advertising strategy when there’s a potential purchase on the line. Rather, it can help you get the most out of your advertising budget if you can keep tweaking your campaign to improve it. Why? Once you find these ads, you can easily tweak them to improve the results and get more out of your total ad spend. Viewing your ads’ performance data is easy in the Facebook Ads Manager: Whether it’s your first Facebook ad campaign or 100th, you should always focus on improving your ads instead of starting a fresh campaign. But there are a few standard best practices that you should be sure to follow. When Buffer wanted to increase the number of podcast downloads they were getting, they didn’t pick a random set of users and target them. You need to treat your Facebook advertising as the first step to getting interested people introduced into your sales funnel. Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years. 7. . I touched on a few of them in the video and the article above, but I wanted to give you the guidelines I follow. Best practices for carousel ads. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. Then click “Place Order.”. Tammy Grace C. Ballelos, Assistant Product Manager, elaborates: Trying Facebook’s offer ads for the first time, we proved that Facebook is a highly effective way to induce trial, helping to link digital marketing with offline sales directly. This will help you filter down and find those ads that actually give you a high return on your investment. Make it worth watching. They can make or break your campaign. If you're an admin of a Facebook Page, you can create an offer ad to reach more people. The idea is to reach only those users that will be interested in what you are offering. Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation. Capture attention quickly Facebook charges you per impression and per click, so you have to be strategic about finding your audience. They can make or break your campaign. When someone saves an offer, it’s stored in their Offers bookmark to use later and reminded about it on Facebook up to three times (depending on their personal notification preferences). You have the choice of choosing between setting a daily budget (which is self-explanatory) or a lifetime budget (a flat fee), where your chosen amount gets evenly spread across the time period you’ve selected. © 2021 Postclick, Inc. All Rights Reserved. People are also more likely to share offer ads, which helps further extend your reach. depends on multiple factors, right from the size of your audience to the niche you are targeting. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. So if you already have a significant amount of traffic coming to your site every month, or if you have a list of targeted email subscribers, then it makes more sense for you to remarket to them rather than creating your own audience. Choose your Audience, Placements, Budget, and Schedule for your offer ad. A discount is more... 3. Sometimes you create videos that take a little time to get to the meat. Write for Your Audience, Not Yourself: When you're writing your Facebook ad copy, you should ensure it appeals to your buyer, not copy that crosses off your sales list. You could call it one of the most important Facebook ads best practices. But it still has a number of variables that you need to get right. See your business efficiently grow its ROI potential by following four of the most effective Facebook ad practices used today. Whether you’re trying to generate more leads or achieve higher sales, you have to direct your users to a clear call-to-action. Facebook ads will only amplify rich content. Visuals (i.e. So if you do not add video to your Facebook advertising mix, then you may be leaving money on the table. Go to Ad Creation and select “Traffic,” “Messages,” or “Conversions” as your objective. With the right amount of research, you should be able to find answers to the above questions. Since the company wasn’t running any other promotions, they measured the lift in offline sales that resulted from the campaign. However, if you don’t keep a tab on your campaign and its targeting, then you’re bound to lose more than you gain. New: Benchmark your post-click performance for free. By continuing to use our website you agree to allow our use of cookies. Offer ads help you connect with current customers and acquire new ones. Facebook has an incredible wealth of information about the interests,... 3. “Shop Now”, “Learn More”, etc.). Video marketing isn’t always easy. Before you place your ad order, though, there are some rules and best practices to consider. Save my name, email, and website in this browser for the next time I comment. Because your. Facebook offers targeting tools that can help you reach the right demographics with the right … Stephanie Mialki is a Content Writer for Instapage. And as you move forward you can get rid of any poor performing ads and replace them with better ones. Keep it short. Because this way you’ll not only decrease your chances of losing your advertising dollars, but will also get quicker results. Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Having said that, getting a high ROI with Facebook ads is not as easy as it sounds. If your ads aren’t getting enough clicks, you may have to work on enhancing your copy or changing the call-to-action. ... Facebook Pages, Facebook events and Facebook offers within your carousel ad. One of the best ways to get results from Facebook ads is to direct people to your website or another location where you can control the interaction. One of the best things about using Facebook ads is the fact that you are not limited to a certain type of marketing. The fact is, Facebook doesn’t have to be a tool that loses you money. By split testing ads, you’ll know exactly what ads are working for you and have a strong potential. Choose an objective that drives business value. You can also leverage Facebook’s Audience Insights to know your target audience better. Or else you’ll simply end up losing more than you gain. To know more please refer to our. The last thing you want is to confuse people who you are targeting with your ad. Which is why the average organic reach for a Facebook page has dramatically gone down and continues to dwindle. Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. Edit your ads. However, a good image is useless if it isn’t accompanied by an equally good copy. Once the offer is final, you’ll need to “Boost” the post. As a result of taking a strategic approach to Facebook ad targeting, Buffer was able to generate 3,870 laser targeted clicks to their podcast episodes, spending $0.24 per click, with a budget of less than $1,000. Each ad variation of your ad that you choose to split test takes you one step closer to higher profits. Some of the best ad copies written use simple language without complicating things. Their images were: Getting the right visual for your Facebook ad may seem like a struggle, especially when you’re into. In order to make targeting work, it’s important that you, as a brand, understand…. In fact, you could start a campaign with as less as $5 and start seeing some results. With a whopping 93% of marketers depend on the platform for their advertising needs. Anyone seeing your ad should have no problem knowing:— Your offer and what it is exactly about— The benefits that they can get from it— What action you want them to take. Mobile Ads. Brand. Based on this feedback, you can alter the various elements of your ad. We know they work because we’ve seen them work. You can get the best discount of up to 50% off. Schedule a product demo to learn more. Facebook does let you set your budget, but it’s important to get it right. Ad targeting (including retargeting). Offer ads are meant to get people into your stores, either online or in person. Remember, every single one of the Facebook ads best practices you apply will give you better results when your budget is in place. 1. By leveraging Facebook remarketing, you are able to show your ads to people who have already had an interaction with your brand in the past. Facebook ads best practices include the consistent creation of compelling content that people would be eager to click on, know more, and share with their sphere. Their images were: You should also choose the right colors to elicit the right emotions from your target audience. In your quest to find and apply Facebook ads best practices, you shouldn’t forget the importance of having a long-term vision. The good thing is, Facebook supports this with their in-built split testing feature. They can prove to be a powerful part of your core video marketing strategy. As the name itself suggests, Facebook leads ads are a great tool to grow … The interests and knowledge of the people you’re targeting on … Accessing internet content on mobile devices continues to rise in popularity. However, things have changed since social media came into being. Even well-designed Facebook ads can fall flat without a proper CTA. Grow Your Newsletter List. First and foremost, you need to be clear on who exactly you are targeting. Experts recommend that you shouldn’t start to compare the performance of your ads until and unless you a minimum 2,000 people have viewed your ad. Contact us today for a free consultation. If most people tune out so quickly, what’s the ideal Facebook video length to tell your … They can either make or break your video. Although Facebook’s huge community totals an average of 1.52 billion daily active users, connecting with those users from a marketing standpoint isn’t always easy. Facebook makes ad monitoring a walk in the park, which is why you should make use of it to see if your audience is actually connecting with your ads. So spend time coming up with the right one. People searching on Google are generally looking for something to buy, read, etc. It’s working out great for all those who are taking a strategic approach. These buttons draw attention and encourage people to engage with your ad. Directing prospects to a post-click landing page, rather than homepage or product page, enables you to capture their contact information to nurture them down your sales funnel: Pin your offer to the top of your Facebook Page, so visitors see it anytime on your feed. Your email address will not be published. As always, review your work before publishing, as once you publish an offer ad, you will not be able to edit. Then click “Continue.” The #1 reason why you may want to use Facebook for marketing is the “reach” factor. You’re paying for an ad, so it can be tempting to cram in as much … Try the worlds most advanced landing page platform today. Use lifestyle imagery when you target prospective customers. Depending on the concept or goal for your ads, arrange a set of cards that are visually engaging (for photos) or enticing to watch (for videos). And those who are willing to experiment their way to success. However, if you go deeper, you’ll find that a stark difference between the both. For example, if you’re using Facebook ads to generate leads for your real estate business, you need to be sure of how you will nurturing and converting these leads into paying clients in the long run. Remember, the easier your Facebook paid ads are to understand and connect to, the more response you will receive. All the other Facebook ads best practices will fail to help you if you are not monitoring your performance. Using this data, you’d be able to measure the performance of your ad and read into what’s working, and what’s not. From here you’ll be able to start building your first offer ad by selecting your business page and clicking Create Offer. Best practices for B2B Facebook ads in the interest stage The interest stage can seem like a vaguely defined step between the awareness and consideration stages. The new discount codes are constantly updated on Couponxoo. Get Visual Examples of All Major Ad Formats on Google, Facebook, LinkedIn, and More. The ideal offer length is seven days. The reason why these leads matter is because of their potential to convert is much higher. Following the Facebook best practices could help you increase engagement.. ... PowerAdSpy lets you examine the best performing ads on social media platforms like Facebook, Instagram, Google, Youtube, etc. No, they actually created a custom audience made up of Facebook users they were sure of. The more ad variations you split test, the more sure you are of your campaign. Best Practices for Boosting Facebook Posts. When people see your offer in their News Feed on Facebook, they can save it, like it or comment on it. Ever wonder why a stock photo doesn’t work as well as a real, natural photo? Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years.